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I. Introduction
Begin Here (7:59)
Overview of Process & Mindset (18:39)
Starting the Copywriting Process (20:00)
Starting the Visual Design Process (42:13)
The 3 "Side Threads" to Begin Now
II. Writing the Landing Page
The Headline & Subhead (40:16)
The Call-to-Action
Outlining the Landing Page (44:17)
Principles of Great Copywriting (54:07)
The Great Copy Sequence
Teach by Example (18:54)
Social Proof (41:48)
III. Visual Design of Landing Pages
Establishing a Visual Language (36:02)
The Visual Interest Table
The Design Asset Library
Above-the-Fold Imagery (47:25)
Overlaying Text on Imagery (26:43)
Designing Gorgeous Layouts (47:56)
Animation (40:04)
Responsive Design (54:22)
IV. Testing Landing Pages
The 10-Second Landing Page Test (14:10)
User Testing (39:27)
Other Links
Email Erik
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